I wrote about Amazon Echo ad which was horribly wrong but now I see another ad from Amazon which I think they get totally right. Almost full marks to them. First of all let us understand the product and the context in which they are trying to market it. It is very similar. They are … [Read more…]
Let me state the executive summary first. Advertisement is not a user manual. Look at this ad. Doesn’t it look like a user manual. Does it inspire any emotions in you. Does it talk about an inspirational product or just various use cases in which it can be effective. Unfortunately users are not as … [Read more…]
Flashback: <make it black and white> 1st Nov, 2012 -Â A usual day in the life on eCommerce entrepreneur. Just one thing he forgot to account for. It is Kannada Rajyotsava day and the staff has vanished without a warning. And on top of that customers keep ordering more and more sitting at home. Chaos was … [Read more…]
So you have seen this feature already or not. A Blue tick indicates that the other side has read your message or not. Not sure what was their motivation, but this is going to create some interesting circumstances for sure. Whatsapp enables asynchronous communication and in asynchronous communication it is important that you can respond when … [Read more…]
So all of us have been thinking how some of the websites are not able to take on the traffic they get exposed to. We have reached a critical mass in the industry and it is important for large internet companies to take this more seriously and also understand that scaling goes beyond adding hardware. … [Read more…]
बà¥à¤²à¤¬à¥à¤²à¤¾ हूठकà¥à¤› ही कà¥à¤·à¤£ में कà¥à¤·à¤¤ विकà¥à¤·à¤¤ हो जाऊंगा पर अपने जीवन की अलà¥à¤ªà¤¤à¤¾ से मैं नहीं घबराऊंगा चाहे सतह पर ही हो मेरे सात रंगों की चमक चाहे अंतरमन में उपसà¥à¤¥à¤¿à¤¤ हो à¤à¤•à¤¾à¤•à¥€ शूनà¥à¤¯ तक à¤à¤• बचà¥à¤šà¥‡ की ख़à¥à¤¶à¥€ बन के मैं सà¥à¤µà¤¯à¤‚ ही बिखर जाऊंगा अपने जीवन की अलà¥à¤ªà¤¤à¤¾ से मैं नहीं … [Read more…]
So I know you are confused. What’s the deal about this Steve Jobs moment and why the hell I am celebrating it. I think my story of getting fired from my own company last year on 20th Aug, 2013 is well known. I don’t know who it was but someone named it as my Steve Jobs moment. … [Read more…]
So here is my top ten in no particular order Amazingly romantic song. The way he puts emotions in every word is awesome. The way of conveying love is so indirect and beautiful. Deeply philosophical and a song which conveys various emotions tangled with each other. His voice brings out the confusion of emotions … [Read more…]
This is Lucknow special. I haven’t come across this anywhere else. Making this is simple. Boil white/yellow matar after soaking it overnight. You might need 6-7 whistles. Spread it on a non-stick. Keep disturbing it with a spatula at regular intervals. When it gets stuck to tawa, peel it and mix it back. This is what … [Read more…]
Let me get back to my childhood. We used to stay in a small place called Etawah. I am talking about late seventies here. We used to celebrate 3 festivals. Holi, Diwali and Eid. The schedule on Diwali and Eid was pretty much the same. Go around the town with dad and … [Read more…]