First Disclaimer : Before you jump on me this article is only about marketing aspects of the slogan. Second Disclaimer : Bad marketing does not mean that you will lose for sure. Sometimes money spent can compensate for bad quality of advertisement. Now let us come to the main issue….
Category: Marketing
Now you get it right Amazon – Kindle White Joy of Reading ad
I wrote about Amazon Echo ad which was horribly wrong but now I see another ad from Amazon which I think they get totally right. Almost full marks to them. First of all let us understand the product and the context in which they are trying to market it. It…
Why Amazon Echo ad sucks
Let me state the executive summary first. Advertisement is not a user manual. Look at this ad. Doesn’t it look like a user manual. Does it inspire any emotions in you. Does it talk about an inspirational product or just various use cases in which it can be effective….